Have you ever read the book called "Brand Sense"? In this book, they discuss a lot about how brand communication should go beyond 2D ( audio + visual) and reach other senses of human as it'll create a way better effect...
Yesterday when I was on the car of the lawyer working for my company, I said "I like the smell of your car... it's quite different from others". And right away "Is it the smell of new car? Thank you" said he with the big smile on his face and in a very proud voice.
Now I really now the power of other senses in brand communication... and as what you said in "Brand Sense" Martin Lindstrom... it's very critical to build brand through touch, taste, smell, sight and sound... The above experience is just about smell but indeed we should think of other sense when building our brand...
(Picture: Courtesy of http://www.hallmanboostcontroller.com/images/interior-1.jpg)
Yesterday when I was on the car of the lawyer working for my company, I said "I like the smell of your car... it's quite different from others". And right away "Is it the smell of new car? Thank you" said he with the big smile on his face and in a very proud voice.
Now I really now the power of other senses in brand communication... and as what you said in "Brand Sense" Martin Lindstrom... it's very critical to build brand through touch, taste, smell, sight and sound... The above experience is just about smell but indeed we should think of other sense when building our brand...
(Picture: Courtesy of http://www.hallmanboostcontroller.com/images/interior-1.jpg)
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