Impossible is nothing...
Everybody knows about this tagline of Addidas...
It's more or less the "me too" strategy to cope with Nike...
But this post is not to discuss about that.
It just to highlight the fact that after Henin won WTA Championships in Madrid last Sun Nov 11, she said "Impossible is nothing and I've proven it again this year"
What could be more powerful than this for Addidas?
She's wearing Addidas, she just won the pretigous season -ending event (and before that, she had got another 9 titles), she has overcome all the family issues to focus on her professional career and here she is, when she holds up the trophy...she says "Impossible in nothing"... What a powerful way to endorse a brand!!! Addidas scores 1 - 0 over Nike!
(Picture: Courtesy of AP Photo/Daniel Sastre)
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